Internet Marketing – Web SEO
In the past a greater importance was placed on promoting our businesses in hard copy publications. For example, Local Newspaper ads, Directory publications and Leaflet distribution. Whilst these tactics are still relevant, another option to reach people has over the past 10 years made a great impact on the way we buy and research before committing to the spend, the internet!
What is Internet marketing?
Internet marketing simply means any type of advertising or marketing on the internet. Internet marketing is a collective phrase for promotions using emails, social media posts, paid for ads on search engines, and much more.
Companies of all sizes are changing their focus from the traditional television, radio and newspaper ads to the Internet, in part due to the user demographics are getting younger. Internet marketing allows for much larger reach, with more relevant content to a defined audience for less money.
In many regards Internet marketing has levelled the playing field for smaller businesses, even with a modest budget, companies are able to get creative and connect with new customers and prospects.
So, if an online shopper is considering a purchase make sure you are in their thoughts – become top of mind!